About us

LuxuryBARED is a luxury travel booking and review website that really stands out from the crowd.

Our founder and CEO, Grant Holmes, who has more than thirty years of experience in the travel industry, recognised a gap in the market for a fresh-thinking, luxury travel company and set up the company up in 2015. 

"In the world of luxury hotels and cruising, everything is “wonderful”, and marketing promises know no bounds. The problem is, in a world of costly perfection, who really stands out? At times we all ask, “Where’s the best place to go, where should we eat, what’s worth visiting?” Friends were always asking me those questions and always adding “do you know a really great hotel?” So, I launched LuxuryBARED because I knew the demand was there and we could give travellers the answers they were looking for. Since the outset we’ve given members unbiased, truthful, professional reviews about luxury places to stay, along with unique insight to destinations all over the world. Today, all our members have access to our state-of-the-art booking system so they can enjoy excellent complimentary benefits by booking their dream hotels through our website."

Grant Holmes

Founder and CEO of LuxuryBARED

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Driven by our passion and experience in the luxury travel arena, we give our members the tools to make the right travel choices. And, knowing that people are busier than ever these days, we make it easy for our members to book luxury hotels online with complete flexibility, transparent pricing and great value for money. Our booking system links directly to hotel reservation systems so that we can guarantee our members can access the very best room rates, ‘last room’ availability and instant confirmation. On top of that, when the best available room rate is booked, LuxuryBARED members receive what we are confident are the best complimentary booking benefits out there, including daily breakfast for two, room upgrades, spa or dining credits, and complimentary Wi-Fi. 

To help our members make a sound call on the right place to spend their holiday, we do the homework for them with our in-depth hotel and cruise reviews written by our team of luxury travel reviewers while on location. We’ve been there and tried out the restaurants, the beds, the spa and whatever else we can, so that our members know what to expect and where to go before they book. 

LUXE membership is free, so there’s nothing to lose and everything to gain, while PLATINUM membership, for a monthly fee, offers additional travel benefits. These include airport executive lounge access, LB|Rewards earned on online spend which can be exchanged for luxury shopping certificates and automatic access to our LB|Private personal booking service. LB|Private includes the services of an experienced, personal luxury Travel Director to provide advice, bespoke itinerary planning and booking services. 

In short, access to highly credible reviews, original content and great booking benefits are just a few of the things our members receive. Valuable advantages like these are what sets us apart in the luxury travel market.